Beldi Bikes.
Freedom, handlebars in hand.
Freedom, handlebars in hand.
Beldi Bikes is launching motorbike & moped rentals in Morocco — from Temara to Rabat, and soon across the whole country. The brief: turn a local legend, the “beldi” bike, into the hero of a brand that breathes freedom, adventure and authenticity.
Our role: to build everything — logo, art direction, social content and website — giving the agency an identity as alive as riding a moped through the medina.
At the heart of the logo: Morocco’s iconic moped, illustrated with precision and warmth. A round “Moto & Cyclo” emblem frames it, sitting above bold, urban lettering — BELDI in black, BIKES in brick red.
A brand proud of its roots, instantly recognisable on a storefront, a sticker or a fuel tank.
A palette drawn from the logo’s brown, warmed up with an electric yellow. Bold typefaces for impact, a typewriter face for nuance, and pixel patterns inspired by zellige.
As it expands into other cities, Beldi Bikes shifts the colour of its moped. A single shared account, yet followers who recognise at a glance which branch is posting.
Posters, signage, billboards, merchandise: a bold communication system. A series of illustrated posters, one per city, enriches the world in the style of vintage travel posters.
Content production designed to pace the whole day: stories at 9am, 12pm, 5pm and 9pm, product posts, videos and reels shot in the backstreets of Morocco. The goal: that followers discover something new every time they log in.
A playful, direct tone — “Go for a riiiide!” — amplified by targeted digital campaigns that drive traffic back to the social channels and the website.
@beldibikes
A showcase and booking site that extends the brand world: “Discover Morocco, handlebars in hand.” A catalogue of mopeds and motorbikes, clear pricing, direct contact.
“Rent the ride that suits you.”