Pepper Grill.
Flavor, on a grand scale.
Flavor, on a grand scale.
Pepper Grill is a halal restaurant chain — grills, gourmet burgers and tex-mex flavors — with several locations across the Paris region. It called for a generous, mouth-watering and instantly recognizable visual world, one that could roll out seamlessly from one restaurant to the next.
Alongside Studio BDouin, we worked on the communication materials: menus & boards, urban advertising, in-store screens and storefronts — giving the brand a consistency that holds up everywhere.
A retro badge, generous script lettering and the PPG monogram in fiery red: the Pepper Grill identity fully embraces a warm, welcoming American diner aesthetic.
Red, black and white — a bold, no-nonsense palette, set against “TASTY” windows and urban murals that turn every location into a place of its own.
The entire menu photographed dish by dish: burgers, grills, tex-mex, loaded fries and sides. A mouth-watering, bright direction, ready for menus, screens and outdoor advertising.
From storefront to dining room: signage, murals, red banquettes and promotional displays. An immersive setting that carries the brand all the way to the plate.
“Grilled, generous, TASTY.”