Pizza Time.
Fresh dough, since 1999.
Fresh dough, since 1999.
Pizza Time is a halal pizza brand built on fresh dough, with locations across the Île-de-France region — and as far as Dakar. A network that needed a visual world that was appetising, accessible and perfectly consistent from one restaurant to the next.
With Studio BDouin, we produced the full range of materials: menus & cards, outdoor advertising (buses, bus shelters, 8 m² billboards), in-store screens, a mascot and storefront signage.
Around the Pizza Time logo — green, white and red, a nod to Italy — we brought Tim, the delivery mascot, to life. An endearing character, developed across a range of poses and mini-comics to bring the brand's communications and social media to life.
A human, playful face for a neighbourhood brand — one that makes it instantly recognisable.
The whole menu shot pizza by pizza, on a bright, clean backdrop: from the Campione to the Calzone, by way of the Four Cheeses. Visuals ready for menus, screens and outdoor advertising.
Bus and bus-shelter posters, 8 m² billboards, flyers and seasonal offers: bold campaigns to drive footfall, from the neighbourhood to the main thoroughfare.
Consistent storefronts from one city to the next: signs, windows and signage adapted for every location in the network.
“Fresh dough, since 1999.”