Saïmetti.
A fragrance, a moment,
a feeling.
A fragrance, a moment,
a feeling.
Long ago, a mysterious legend travelled the world: that of Saïmetti, an intangible treasure — invisible, yet entirely real. Not a place, nor an object, but an experience: feeling emotions so deep they seemed a gift to the soul.
Our mission: to translate this story into a complete brand identity. To give the myth a signature, an object, a territory — from logo to bottle, from packaging to website. To turn an emotion into a niche perfume house.
At the heart of the identity: an eight-pointed star, half sun, half star. A solar symbol that evokes warmth and the fading light of dusk — that suspended moment between day and night that gives the first fragrance its name.
The wordmark, set in fine, widely spaced capitals, brings a quiet, timeless elegance. Rendered in gold on a dark ground, it sets the tone from the outset: heritage, mystery, refinement.
Fading Sun captures that fragile moment where contrasts brush against one another. Vanilla and saffron hold the warmth of the day on the skin, while white musk and tonka bean herald the mysterious tenderness of the approaching night.
A delicate balance between what ends… and what begins. A unisex fragrance, elegant and deeply evocative — the first fragment of the Saïmetti legend.
From box to bag, every touchpoint extends the ritual: an embossed solar motif, deep hues, gilded finishes. The unboxing becomes an experience in its own right.
We designed the art direction for the e-commerce site — an immersive experience that unfolds the Saïmetti story, from the first fragment to the quest for meaning, all the way to the purchase.
An editorial staging, true to the world it inhabits: dark, warm, mysterious.
Visit saimetti.com
“Saïmetti — a fragrance, a moment, a feeling.”